Newsletter

The Elements of Launch.

A weekly newsletter on the craft of launching a nonfiction book — the seven Ps, one essay at a time.

Weekly · Free

The thinking behind the launches — every week.

Each week we publish a new essay on the Elements of Launch: the positioning, platform, publicity, preorder, and pacing decisions that actually move books. It's where the strategy behind Worthy Marketing Group lives — practical, specific, and written for authors who'd rather do it right than do it loud.

If the framework on this site resonated, the newsletter is where it comes to life, one P at a time.

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