For more than 20 years we've built book launches for nonfiction authors — mega-selling #1 New York Times bestsellers, and first-time authors determined to get their work noticed.
Work with Us
Not because they're bad books — because nobody built a launch. Writing the book is half the work. Getting it into readers' hands takes strategy, timing, a team, and someone who's done it before.
That's where we come in. We've spent two decades inside launches at every scale — from debut authors to household names — and we've turned what works into a framework you can actually execute: the Elements of Launch.
"Thanks to Jayme Johnson of Worthy Marketing Group for her communication and connection wisdom."
"Jayme Johnson has done so much to help me spread the word about my book and blog. And working with Jayme is not only tremendously helpful, it's a great pleasure."
Worthy Marketing Group is me — plus a trusted bench of specialists I bring in when your launch calls for them. No account managers, no hand-offs, no junior staff learning on your book. You work directly with the person who's done this for twenty years.
My Story
A half- or full-day strategy session, just us, working through the Elements of Launch. You leave with a complete written launch roadmap — what to do, when, and in what order.
You have a team. You need someone senior telling them what to build, in what order — and catching the expensive mistakes before you make them. My judgment on your launch, month over month.
The complete engagement: I build and run your launch end to end, bringing in my hand-picked specialists where your launch needs them. For authors who want a true partner.
The free, field-tested timeline I use with my own clients — every milestone from manuscript to launch week, in order.
One monthly email with insider launch insights. Unsubscribe anytime.
The best launches start early. Let's talk about where yours stands.
Book a Call with Jayme